Privacy Policy
Introduction
Neilson Funeral Planning Limited (hereinafter, “we”, “us” and “our”) are a company registered in England and Wales with company number 14906949 and our registered office address is 2 Windsor Dials, Arthur Road, Windsor, SL4 1RS.
This privacy policy has been provided to let you know how we use and look after your personal information. This privacy policy also tells you about your privacy rights and how the law protects you when we process your personal information.
Where your personal information is provided to us by our partners in relation to a service you have requested, our partners may also act as data controllers. If you would like more information about how any of our partners process your personal information, you should read the privacy policy for the relevant partner which will be available on the partner’s website. More information about this is set out under “Who we share your personal information with”.
Data protection law
We are conscious of our responsibilities under applicable data protection laws and regulations, and we shall ensure that the personal information we obtain and use will be processed in accordance with all applicable data protection laws and regulations. We are registered with the Information Commissioner’s Office under registration number ZB566657. If you would like more information about our data protection policy, please contact us using the details set out in this privacy policy below.
How the law protects you
The law allows us to use personal information only if we have a clear reason to do so. This includes sharing personal information with third parties. To meet this requirement, we will only process personal information:
There are circumstances where an alternative legal basis allows us to process your personal information legitimately. Where we rely on an alternative legal basis for processing your personal information, we will tell you what it is.
What types of personal information we collect
We collect personal information so that we can identify who you are, such as your name and address. We also collect personal information so that we can contact you, such as your email address and telephone number. If you purchase products or services from us, we will also collect payment and billing data. When you use our website, we collect technical and/or behavioural personal information from ‘cookies’ and other tracking technologies (such as your IP address and device ID and type).
How and why we process your personal information and the lawful grounds upon which we rely
We will process your personal information when you call us or request to be called back by us so that we can discuss our products and services with you. The lawful basis we rely on to process your personal information:
i) Legitimate Interest
ii) Contract
iii) Consent
We process your personal information in this way so that we can understand your needs and requirements and determine whether our products and services are suitable for you.
We will process your personal information to provide our products and services to you. The lawful basis we rely on to process your personal information:
i) Contract
ii) Consent
iii) Legitimate Interest
We process your personal information in this way so that we can fulfil our obligations to you under any contract for the performance of services or supply of goods which is entered into between you and us
We may process your personal information for the purposes of marketing our products and services to you. The lawful basis we rely on to process your personal information:
i) Consent
ii) Legitimate Interest
We process your personal information in this way so that we can keep you informed of our products and services which we think may be of interest to you from time to time.
We may process your personal information to assess your eligibility for credit from one of our carefully chosen credit provider partners. The lawful basis we rely on to process your personal information:
i) Contract
ii) Consent
We process your personal information in this way where you ask us to introduce you to one of our chosen credit provider partners so that you may enter into a credit agreement to cover the costs of our products or services
We may process your personal information to deal with complaints and general enquiries. The lawful basis we rely on to process your personal information:
i) Contract
ii) Legal Obligation
iii) Legitimate Interests
We process your personal information in this way so that we may respond to any questions you have about our products or services or to resolve any dissatisfaction you have expressed in respect of our performance of services or delivery of products.
We may process your personal information for the purposes of sharing it with our carefully chosen partners and suppliers. The lawful basis we rely on to process your personal information:
i) Contract
ii) Legitimate Interests
We process your personal information in this way to enable our partners and suppliers to undertake funeral activities including to provide any additional products, services or promotional offers which you’ve requested.
We may process your personal information when you take part in a questionnaire or survey. The lawful basis we rely on to process your personal information:
i) Consent
ii) Legitimate Interest
We process your personal information in this way so that we can obtain feedback about our products and services.
We may process your personal information for data analysis, troubleshooting, quality control and testing purposes. The lawful basis we rely on to process your personal information:
i) Legitimate interests
We process your personal information in this way so that we can develop and improve our products and services and the sales channels (such as our website) through which our products are sold.
Where we collect your personal information from
We may collect personal information which you provide to us, including:
We may also receive personal information from:
When you provide us with personal information about others, you must: (a) inform the individual about the content of this privacy policy and any other applicable privacy notices provided to you; and (b) obtain their permission to share their personal information with us in accordance with this privacy policy and any other applicable privacy notices. This doesn’t apply where the individual is deceased.
Who we share your personal information with
We may share your personal information with third party service suppliers we partner with, to administer the products and services. This may include third party suppliers such as: IT service suppliers, debt collection agencies and suppliers of marketing services. If we outsource any part of the performance of our obligations under our contract with you, we may also share your personal information with any outsourced provider appointed by us.
We may share your personal information with legal and regulatory bodies to fulfil any legal or regulatory obligation, assist with any investigation, or demonstrate compliance. We may also share your personal information with law enforcement and fraud detection and prevention agencies.
We may share your personal information with other companies within the same group of companies as us. If we sell, transfer, or merge our company or assets (or any part of them), we may also share your personal information with the purchaser of our business or assets.
International data transfers
We may transfer and process any personal information you provide to us to countries outside the UK or European Economic Area (EEA). If such transfer necessitates us applying additional safeguards under UK or EU data protection laws then we will do so. For example, we may ensure suitable contractual arrangements in respect of your personal information are put in place with any recipient of your personal information outside the UK or EEA.
If you choose not to give personal information
We may need to collect personal information by law or to perform our obligations under any contract with you. If you choose not to provide us with personal information, our ability to provide our products and services to you may be delayed. Choosing not to provide us with your personal information could also mean that we are unable to provide our products or services to you and therefore we may need to cancel an order you have with us in these circumstances.
Marketing
We will only use your personal information to send you marketing messages to tell you about relevant products and services or offers that may be of interest to you if we have a valid reason to do so under data protection legislation. The two main reasons we rely on are where we have your consent, or if we have a legitimate interest to do so.
When we rely on legitimate interests, we will issue you with marketing that we think will be of interest to you. We will only do this when we believe that our legitimate interests do not override your privacy rights.
You can ask us to stop sending you marketing messages and update your choices by contacting us at any time. You may also unsubscribe from any marketing messages we send to you by email by following the unsubscribe link in the footer of any such emails.
Whatever you choose, you will still receive important information such as changes to your orders and existing products and services.
How long we keep your personal information
We maintain a data retention policy which governs how long we will keep your personal information for. We retain personal information about our customers and prospective customers. We will only keep your personal information for as long as reasonably required to demonstrate we have met our obligations to you and the rules that apply to us.
We will keep your personal information for as long as you are a customer. After you stop being a customer, we will keep your personal information for up to 7 years for the following reasons:
We may keep your personal information for longer than 7 years if we cannot delete it for legal, regulatory or technical reasons. If we do, we will make sure that your personal information continues to be protected in accordance with this privacy policy.
Your rights
You have a number of rights in connection with your personal information. These rights are noted below. All enquiries in respect of these rights will be handled by us, however, where necessary, we will liaise with other parties with whom we have shared your personal information (see "Who we share your personal information with" above) when dealing with your request.
How to get a copy of your personal information
You can access the personal information we hold on you by contacting to our Data Protection Officer. You email, write or call us using the following details:
Data Protection Officer at Neilson Funeral Planning Limited, 2 Windsor Dials, Arthur Road, Windsor, SL4 1RS, or call us on 0203 488 8945.
Letting us know if your personal information is incorrect
You have the right to question any information we have about you that you think is wrong or incomplete. We will take reasonable steps to check its accuracy and correct it.
If you want us to stop using your personal information
You have the right to object to our use of your personal information, or to ask us to delete, remove or stop using it if there is no need for us to keep it. This is known as the “right to object”, “right to erasure” or the “right to be forgotten”.
However, there may be occasions when we will not be able to delete personal information, such as if a legal or regulatory requirement prevents us from doing so.
Restricting the use of your personal information
You can ask us to restrict the use of your personal information if:
Data portability
You can ask us to provide you with personal information you have given us, in a format that can be read by a computer. You can also ask that we share your personal information in this format with someone else.
Opting out of advertising
You can opt out of advertising from Neilson Funeral Planning Limited and other brands by making changes on Facebook and Google.
Visit these links to find out how:
Google: https://support.google.com/ads/answer/2662922?hl=en-GB
Facebook: https://www.facebook.com/help/146952742043748
How to withdraw your consent
If we have relied upon your consent to process your personal information, you can withdraw your consent at any time. Please contact us if you wish to do so.
If you withdraw your consent, we may not be able to provide certain products or services to you. If this is the case, we will let you know.
How to Complain
Please contact our Data Protection Officer if you are unhappy with how we have used your personal information. To contact us about any of your rights set out in this privacy policy please write or call our Data Protection Officer at Neilson Funeral Planning Limited, 2 Windsor Dials, Arthur Road, Windsor, SL4 1RS, or call us on 0203 488 8945. Please provide your full name, postcode and email address when contacting us.
You also have the right to complain to the Information Commissioner’s Office (ICO). The ICO’s contact details are:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk
Cookie Policy
Neilson Funeral Planning Limited are committed to protecting your privacy and we promise to treat it securely, fairly and lawfully.
When we collect any personal information through our website and technology platforms, we will be transparent about what we collect, why we collect it and how we intend to use the data.
Protecting our customers is at the heart of everything we do at British Funerals and protecting your information is no exception. We use cookies on our website(s) and other similar technologies to collect anonymous data so that we can improve and enhance your experience when you use our services. These cookies allow us to:
- Make our website work as effectively and efficiently as possible.
- Enhance your browsing experience
- Arrange content to match your preferred interests more quickly
- Collect statistical information to provide us with information on how our customers use our website and our products.
We will collect information about how you use our website to:
- Remember how far you are in the online application form you are completing
- Provide advertising that is more relevant to you when you are visiting our, or other, websites promoting our products for example via retargeting cookies
- Track the effectiveness of our online and offline marketing campaigns.
How to manage and switch off cookies
Your web browser provides settings that allow you to manage or switch off cookies. If you do switch off cookies, remember that you may not be able to use all the services on our website. You can find out more about managing and switching off cookies at the independent website allaboutcookies.org.
What are Cookies
“Cookies” are small pieces of text files which are sent to your browser and stay on your computer or mobile device when you visit our website. Cookies do not damage your device they are used to ‘remember’ you when you visit our website again. Cookies alone cannot be used to identify you.
A cookie will transport information about how you use our website to us. The cookie does not keep any of the data it collects.
Cookies are often referred to as session or persistent cookies, depending on how long they are used:
- Session cookies only last for your online session and disappear from your computer or device when you close your browser.
- Persistent cookies stay on your computer or device after the browser has been closed and last for the period specified in the cookie. These persistent cookies are activated each time you visit the site where the cookie was generated.
In addition to how long a cookie is kept on your computer, a cookie is then divided into four types:
Strictly necessary cookies
These cookies are essential to enable services you have specifically requested such as requesting a quote and/or purchasing a product.
ASP.NET_SessionId: Used to remember information required for navigation and other site interactions such as your details throughout the purchasing process. Overview of Microsoft privacy Period = Session.
ARRAffinity: Used to request routing and load balancing by our hosting platform, Microsoft Azure. Period = Session.
OptanonConsent: This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user’s browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. Period = Persistent – 1 Year
OptanonAlertBoxClosed: This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and, in some cases, only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one-year lifespan and contains no personal information. Period = Persistent – 1 Year
visitorId: Used to connect visitor actions together to support site navigation and user interaction. Period = Persistent – 6 months
apt.sid: This is a PX Cookie from Gainsight. It collects aggregated information of your session, such as your browsing time, access metrics (open, forwards, clicks), timestamp for your activity, and application usage history. It expires after each session ends. You can find more information below in the subsection “The use of Gainsight services ”. Period = Session.
apt.uid: This is a PX Cookie from Gainsight. It aggregates the information collected from each session in a single reference based on your Tenant GUID. This information is used to provide customized services based in the experience you have using our application as well as to improve your usage of our product. You can find more information below in the subsection “The use of Gainsight services”. Period = 356 days
TransactionId: Used to track user actions in a session to support site navigation and user interaction. Period = Session.
refCode: Used to track user actions in a session to support site navigation and user interaction. Period = 30 days
cookietest: Common cookie name could have a number of different origins. Where this is first party and a session cookie, its most likely to do with checking to see if the browser is set to block or allow cookies. Period = Session.
Performance cookies
These cookies collect information about how you use our website, for instance which pages you visit most often, and if you experience error messages. These cookies don't collect information that identifies you. All information is aggregated and therefore anonymous. They are only used to improve your experience whilst visiting our website.
_gid; _gat_UA-nnnnnnn-nn; _ga_XCCXYDK606; _ga: Google Analytics is Google's free web analytics tool that helps website owners understand how their visitors engage with their website. Google Analytics collects information anonymously, and reports website trends without identifying individual visitors. Universal Analytics is a set of technological innovations that improve the way data is collected and processed in Google Analytics. Universal Analytics uses cookies to track visitor interactions. These cookies are used to store information, such as what time the current visit occurred, whether the visitor has been to the site before, and what site referred the visitor to the web page. Google Analytics customers can view a variety of reports about how visitors interact with their website so they can improve their website and how people find it. Different cookies are used for each website, and visitors are not tracked across multiple sites. _gid is held for 30 days, the remaining cookies are held for 2 years.
_vwo_uuid_v2; _vwo_uuid; _vwo_sn; _vwo_referrer; _vis_opt_s; _vis_opt_test_cookie; _vwo_ds
vis_opt_exp_n_combi; _vwo_uuid_v2; _vwo_app: These cookies are associated with the product Visual Website Optimiser, by Wingify. The tool helps site owners measure the performance of different versions of web pages. All are persistent – 1 Year
uuid: UUID (Universally Unique Identifier) cookie. This cookie allows the plugin to connect entries by the same user and is used for some additional features like form abandonment. This cookie does not contain or represent any personal information or entry details whatsoever. It’s simply a random collection of numbers and letters that are used for backend processing. This cookie is necessary if you fill out any form on this website. Persistent – 1 Year
cd_user_id: A site visit analytics tool to help understand visitor behaviour to support improving the website experience. Persistent – 1 Year
Targeting/Advertising cookies
These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see the same advert and help us measure the effectiveness of advertising campaigns.
Bing Cookies
SRM_B: This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website. 389 days.
_uetsid: This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. 1 day
_uetvid: This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. 389 days
MUID: This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. 1 year
ANONCHK: This cookie is used by Microsoft for storing the session ID for a user. This cookie ensures that clicks from advertisement on the Bing search engine are verified and it is used for reporting purposes and for personalization. 1 day
_gcl_au: Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Persistent – 90 days
Social Media Cookies
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.
Social Media Cookies
_fbp: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Persistent – 90 days
Apart from cookies we also use local storage and tags to help us enhance your browsing experience.
- Local storage is like a cookie, except the information collected by local storage is not sent to an internet server unless there is a specific reason for us to store the data collected (i.e., for analytics purposes).
Like cookies, local storage is stored locally on your machine, within your browser like cookies, history, saved pages, etc. Local storage contains ‘name/value’ pairs (i.e., postcode / SL4 9GL, surname / ‘Smith’) and a web page can only access data stored locally within its domain.
- Tags are a small piece of code which is placed on our website and collects data. This code would only collect data on our website. A tag will not be stored on your browser; however, it may use a cookie which could be placed on your browser.
Copyright © 2025 Neilson Funeral Planning Limited - All Rights Reserved.
Neilson Funeral Planning Limited is registered in England and Wales, number 14906949.